“It takes months to find a customer…seconds to lose one.” Vince Lombardi Any business owner that focuses on growth and potentially scaling understands the importance of customer acquisition. Fundamentally, customer acquisition means getting new customers or converting prospects. Strategic plans…
“Failure is success in progress.” Albert Einstein In life, we don’t typically prepare for failure. Instead, we create inspirational plans for success. This positive point of view is the same in business. Failure may seem like an indication of inherent…
” Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk and to act.” ~ Andre…
Approximately 5% of large corporations in Africa are led by high-performing female founders and CEOs. Getting advice and guidance at this level is tough, especially from fellow colleagues or friends who may have their own agenda. Women have always had an…
“You just need one person to listen, get your message and pass it on to someone else. And you’ve doubled your audience.” Robert Gerrish As a passionate entrepreneur, I have a firm commitment to continuous learning. This stretches me, elevates…
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn How time flies! We are approaching the end of the 1st quarter of 2021! This quarter also marks the 1st year when our…
“Defining your target market or niche is the single most important business decision you can make as an entrepreneur.” Saskia Gregory Who is your customer? This seems like a simple question that any entrepreneur can answer. In reality, it is…
‘Marketing tells a story that spreads. Sales overcome the natural resistance to say yes’ – Seth Godin As I continue coaching several business owners in various industries, one question consistently comes up. The question is, ‘How can I use sales…
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” – Alvin Toffler I trust you are well and keeping safe. Most countries are now beginning to relax…
“Learning to live with ambiguity is learning to live with how life really is, full of complexities and strange surprises” – James Hollis I trust you are well and keeping safe amid what experts have called an unprecedented time in…